Work
Experience
2021 - Present
Marketing Director
When a nursing home in my hometown needed a new marketing director while still in the height of COVID, I stepped in to help out. The doors may have been closed to visitors, but the stories remained, just waiting to be told. Whether through social media or print newsletters, the stories I tell are a lifeline between the residents and the public.
2021 - present
Digital Content Manager
After three-and-a-half years at Presbyterian Children's Homes and Services, I was promoted to digital content manager. This new opportunity allowed me to take more of a strategic role when it came to our digital content, including creating strategy and campaigns for social media, email marketing and online fundraising based on data analysis. Photography and videography became a bigger part of my day-to-day, which is a passion of mine. I am honored that our clients trust me to share their stories, which are deeply personal.
2016 - 2020
Digital Content Coordinator
Fresh out of college, I joined the team at Presybyterian Children's Homes and Services (PCHAS) as the first digital content coordinator. PCHAS was doing incredible work helping children and families, but they needed help communicating with audiences online. My role was to bring the organization into the world of digital marketing through updates and increased content production in social media, email marketing, paid social advertising, web maintenance and writing for the web.
Education
2012 - 2016
Baylor University | Summa Cum Laude
Bachelor's Degree
Major in Journalism, Public Relations & New Media with a focus on Public Relations
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Minor in Media Management
Skills
& Expertise
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Adobe Creative Suite
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Google Ads and Analytics
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Print and Digital Advertising
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Graphic Design
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Email Marketing
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Website Management
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Data Analysis
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Writing
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Editing
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Photography
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Videography
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Social Media Management